Scenic has appointed Lisa Auguste, a leader in luxury groups cruise travel, to be its new Groups Director – North America.
Auguste comes to Scenic with a wealth of cruise experience, in areas including guest services, training, project management and operations. During her eight years with Oceania Cruises, she rose from Manager of Reservations, Groups Department to VP of International Operations for Oceania and Regent.
She then spent 18 months getting Atlas Ocean Voyages up and running, handling and overseeing nearly all aspects of a start-up operation. She has also worked for Swan Hellenic, Cunard, and Commodore Cruises.
“With the hiring of Lisa, we are reorganizing our efforts to establish a cohesive Groups Department for North America,” offered John Stunson, VP of Finance, Scenic USA.
“Lisa comes to us with significant experience in groups in the cruising world, having served as a VP, Groups at Oceania, Groups Management in Cunard, Seabourn and Celebrity, and more recently as VP of Operations and Reservations with Atlas Ocean Voyages. We look forward to her driving a new groups vision for Scenic.”
“My love is groups and developing long-term relationships with travel partners” said Auguste. “I look to build upon Scenic Group brands’ existing strengths by bringing more awareness and simplicity to the group program and make it more user friendly and profitable for travel advisors.”
Scenic Group, which includes Emerald Cruises, Scenic Luxury Cruises & Tours, and Mayflower Cruises & Tours, has grown over its 36-year history to include river and ocean cruises and handcrafted land journeys that take guests to many of the world’s most fascinating destinations covering all seven continents.